This is a user-centered coaching app that focuses on the users' personal growth and health in the form of an application where users can book coaching meetings or psychological talks to develop in various areas.
Research
I started by doing an in-depth investigation asking what users would appreciate in the app by doing a survey. I sent it out to people who I thought fit the intended target group. The target group for the app would be people who have good technical skills, are aged 20-40 and live in Stockholm.
The participants were interested in personal growth in career development, self-confidence, mental health and life development. They wanted a mentor/coaching app with a calendar, booking system and simplicity.
Preferred channels of communication were physical meetings, video calls, chat and phone calls. Important criteria for choosing a mentor or coach were experience, personality, responsiveness and respect. Smartphones were the most used device, and app color preferences were green, blue and white.
Your mental coaching app
Persona
After this, I made a persona to get an overview of who would be using the app. The target group for the survey was very broad, hence the persona also gives a very broad picture of who the user would be. I could clearly see that the pain points for the users would be if the app was not easily accessible, that it would be difficult to find and book appointments, and that the app does not meet the requirements.
User test
Users logged in and tested the app, followed by questions about the user experience. They found the login process easy and the navigation menu clear, but some buttons were hard to find. The booking system was easy to use but lacked clear confirmation and an overview of bookings. Users wanted more information about mentors and psychologists without having to click on profiles. The visual design was appreciated.
Suggestions from users to include more information about prices, clearer instructions, and the ability to accept conditions when booking.
Link to project:
Figma
https://www.figma.com/design/zX6nRbnaJxbmg361sNQgbk/Your-mental-coaching-app?node-id=0-1&t=NX4oguCGfQFMkPmc-1
Kontakt
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